As 3D, anamorphic and metaverse-connected verticals grow, the global extended reality market will exceed $446 billion by 2031 according to a report by Allied Market Research, which has also predicted the global 3D cinema screen market will cross $548 billion by the same year.
For extended reality, categories discussed in the report include components (hardware, software and services); Augmented, Virtual and Mixed Reality (AR, VR and MR, respectively); end user category (retail, healthcare, education, and more); and region (North America, Europe, Asia-Pacific and LAMEA). Allied Market Research cites factors including increasing investment and adoption in healthcare as a major factor in this growth, along with development of 5G coverage and technologies.
For 3D cinema screens, Allied Market Research notes that the category reached $132.7 billion in 2021 and predicts growth factors over the next decade to include increased consumer demand, moderated by greater expense of hardware, along with field of vision constraints requiring distance from screen. Growth in infrastructure and demand across emerging markets along with increased spending by millennials and Gen Z are also predicted as major growth factors.